ABOUT DIGITAL MARKETING
Digital marketing or internet marketing is simply the process of promoting or advertising (Marketing) your Brand’s products or services on the Internet.
WHAT DOES DIGITAL MARKETING DO
Digital marketing help’s business organizations have a digital presence on the internet and also reach the specific people or customer’s whom are their target.
this help’s to reach people whom are interested in the products you sell or services you render, drive them to your website and finally convert them to buyer’s.
COMPONENT’S OF DIGITAL MARKETING
- wEBSITE DESIGNING/DEVELOPMENT
- CONTENT MARKETING
- SOCIAL MEDIA MARKETING
- GOOGLE ADWORDS
- EMAIL MARKETING
- AFFILIATE MARKETING
A website is the first platform every brand or business must have before the implementation of digital marketing strategies for the driving of audience and customer’s from the internet to finally patronize them through their website.
previously to develop or design a website you need to know the coding of programming and styling language’s like –
and framework’s like
but currently there are easier drag and drop web building platform’s and tool’s on the internet like-
this comes to the process of customizing the contents of your website into helping both search engines and your website audiences to know exactly what you are promoting through your website contents either on your web-pages or on your blog posts.
content marketing requires effective seo implementations for your website to be discovered on search engines which will help drive leads that will increase your website traffic.
this is the process of optimizing your website pages and content’s to rank highly on search engines result’s.
This optimization process is done to strategies your web-pages and its content’s for for search engines to know exactly what your website and its content’s is promoting, advertising and marketing etc.
SEO comprises of two categories and they are –
- ON-PAGE SEO
- OFF-PAGE SEO
SOCIAL MEDIA MARKETING
Social media marketing just like other marketing strategies is basically the use of social media to market your brand and promote your business.
primarily this involves optimizing content on your business social media page, but the most successful marketers on social media use ads(advert’s) to inform their targeted social media users/viewers on their products or service and also drive them to their official website.
social media platform’s like
allows you to create a paid advert which will be seen by your targeted social media audiences and it only last according your payment as it has a limit.
social media marketing creates a way for social media users who see your ads or contents to visit your website with just one click and this can also convert them into sales.
just like other search engines, google has designed adwords to allow website owner get traffic into their website by advertising on google search result’s page, monetized websites, applications and youtube.
this is called google paid ads as the payment is charged per click made by anyone who sees and click’s your ads. you will make a deposit to google depending on how much you want content searchers and readers to see your ads.
This is the process of using email subscription request to create an email list by asking your website audience to subscribe to your website with their email addresses so that they can get more information’s and update from your website.
Email marketing occurs exactly when you send out email campaign’s to your website email subscribers/email list as this tends to bring your audience back to your website by the simple click of the link in their received email.
Email marketing is very necessary for all websites, especially blog’s as this will always inform your audience on the latest blog post released and also website update you implement as this helps you to avoid losing traffic from your website audiences.
as simple as it sounds affiliate marketing is done by bloggers who collect website links from brands in order to help them promote a particular page or product in their website.
companies like AMAZON, ALIBABA and CLICKBANK are among the leading E commerce website with affiliate program in the world as they generate link for bloggers or people to share either on their blog or social media pages and this companies will pay them a percentage of any purchase made by people who clicked the link.
IMPORTANCE OF DIGITAL MARKETING
DIGITAL MARKETING is important as it has helped mainly brand gain quick recognition from the internet within a short space of time.
WHY IS DIGITAL MARKETING BETTER THAN TRADITIONAL MARKETING
Traditional marketing takes time to dominate and it limits you from some certain locations but as the world has gone digital and as everyone is a user of the internet, digital/internet marketing makes it easier to market your brand, product or service from any location to your specific or targeted audience at any point in time.