When developing a website, there are some necessary website features needed for a result-driven marketing strategy and effective functionalities.
We can group this features into (2) two categories
This features are said to be TECHNICAL because they are mainly integrated Technically by the website developer
- QUICK LOAD TIME
- BEAUTIFUL LANDING PAGES
- SELF-DEFINED HEADER IMAGE
- MODERN-DRIVEN WEBSITE STRUCTURE
- RESPONSIVE WEBSITE PAGES
- QUALITY LOGO ILLUSTRATION
- A BLOG AND ABOUT PAGE
- CLEAR NAVIGATION
- PRODUCTS/SERVICES DROP-DOWN MENU
- USER FRIENDLY CONTACT FORM
- A CHAT-BOX
- FOOTER WITH MENU AND POLICIES
- 24/7 EMAIL SUPPORT
QUICK LOAD TIME
This is simply the ability of a website to load For at least 2 seconds or less as required by google for a better website ranking on SERP (Search Engine result pages).
BEAUTIFUL LANDING PAGES
website visitors values a newly visited website more when their USER INTERFACE Is good looking and beautiful as they tend to stay longer in a good looking website and this is very beneficial to the web owner as it reduces website bounce rate and also creates a space for website visitors to be converted to clients or customers.
SELF-DEFINED HEADER IMAGE
every professional website should have a header image that clearly explains the services they company render or they product’s they sell.
this header images can be termed as illustrations.
MODERN-DRIVEN WEBSITE STRUCTURE
Before the developing and designing of a website, website architecture should be done for they web developer to work with a necessary and professional website structure.
this will help in developing a website that look’s professional and it also help’s in creating a website that matches it’s use or industry.
RESPONSIVE WEB PAGES
Every professional website must automatically adapt to all digital screens when displayed and this is also a MARKETING FEATURE as required by google.
QUALITY LOGO ILLUSTRATION
A Professional website should have a professional logo that completely tells it’s viewer’s the business industry it represent’s.
A BLOG AND ABOUT PAGE
A blog page help you create content’s about your industry for your audience to read while an about page completely describes your business to your audiences.
GOOGLE has stated that any website without an about page cannot be monetized.
clear navigation is an important feature of every website because it makes your website easy to use and also makes it easy for your audiences to locate any aspect or function in your website.
PRODUCT’S/SERVICE’S DROP-DOWN MENU
this gives a direct information to your website visitors on they product’s you sell and they service you offer as it makes it easy for them to purchase from you and know what services you don’t render.
USER FRIENDLY CONTACT FORM
A user friendly contact form makes it easy for your website visitors to reach you to get further information which can convince them to be converted into sales.
A chat-box makes it very easier and faster for a website visitor to reach the most available sales representative and ask question’s as this creates room for they website visitor to be convinced to purchase from the companies website.
This are simply review’s from previous customer’s or client’s that give new website visitor’s or audiences confidence to buy from your website due to your companies efficiency.
FAQ (FREQUENTLY ASKED QUESTION’S)
these are questions that are always asked by previous customer’s or clients as it will clear the minds of your new visitors before they purchase any good’s or services from you.
FOOTERS WITH MENU’S AND POLICIES
most website visitor often leaves a website after they scroll down to they end of a web page.
A footer will persist them to contact you as they have seen all creative works and your efficiency.
policies are you terms and conditions that you inform the audiences on either about your payment system’s, their information’s or their browser’s.
24/7 EMAIL SUPPORT
this help your website audiences to easily contact you when they encounter an issue after making payments or when they want to ask questions about your operational policies.
These are those website features that promotes they marketing status of your company through your website.
- SEO FRIENDLY WEB PAGES AND CONTENTS
- INTEGRATION OF SEO PLUGINS/FUNCTIONS
- SSL CERTIFICATE
- SOCIAL MEDIA PAGES INTEGRATION
- ADDING YOUR BUSINESS LOCATION TO GOOGLE MAP
- SOCIAL MEDIA SHARING FOR BLOG POSTS
- GOOGLE SEARCH CONSOLE ACTIVATION
- GOOGLE ANALYTIC ACTIVATION
SEO FRIENDLY WEB PAGES AND CONTENTS
This means optimizing all your website pages and contents to match the requirement of search engines like GOOGLE as this will help your audiences search for your services and product’s on GOOGLE and see your website pages get listed among they top result in the SEARCH ENGINE RESULT PAGES.
some of these SEO features are
- they use of researched keywords of your products or services on your website
- people linking back to your website from other website in your industry
- regular writing of blog post of about 1500 words on your blog page to drive audience from search engines
- using illustrative images that are tagged with your keywords
INTEGRATION OF SEO PLUGINS/FUNCTIONS
They use of website plugins and functions like YOAST and RANKMATH to optimize your web pages and content’s really helps you to quickly and accurately get all required setting when optimizing your web pages and content’s for a better Search Engine Ranking.
This is one of the very important SEO factor that is needed for a better search engine ranking most especially for gOOGLE.
GOOGLE Recently announced that all websites without an SSL CERTIFICATE will not be able to rank hign on their SERP.
initially SSL certificate was made compulsory for only E commerce website but now it applies to all website as any website can take payment and accept credit card and an SSL cERTIFICATE secure all the credit cards and payment details from hacker’s and cyber fraudsters.
SOCIAL MEDIA INTEGRATION
social media’s are large marketing platforms as people on social media platform’s like FACEBOOK, LINKED IN, PINTEREST, TWITTER and YOUTUBE tend’s to increase on daily basis.
all websites should have their official social media page integrated in them through their links as this is one of the most important features of a website.
ADDING YOUR LOCATION WITH API
Using GOOGLE mAP API you can easily detect your business location and add it to the contact page of your website is a very necessary marketing feature of a website as this will help your audiences who don’t just want to buy online but also see your location physically before they can take any further step.
SOCIAL MEDIA SHARING FOR BLOGS
as bLOG POSTS are very important for SEO they are supposed to have social sharing buttons which will make it easy for your readers to share any desired blog post to any social media platform of their choice.
GOOGLE SEARCH CONSOLE ACTIVATION
Activate your website on gOOGLE search console make sit easy for your website content’s and pages to be displayed on GOOGLE SERP and GOOGLE news.
GOOGLE search console easily sans all the pages and content’s of your website and makes them available for display on the searches made on any of their platforms.
GOOGLE ANALYTICS ACTIVATION
GOOGLE analytics is a platform where wEBSITE and APP’S owners can easily detect their software user’s and audiences. it also help to know their age, gender and how long they stay on your software platform.
GOOGLE analytic is mostly used by all the DIGITAL MARKETING expert to know about the visitors of their website and know what to do to enhance their website TRAFFIC.