Marketing is termed to be one of the most important aspect of any business as it is the part that drives and increases sales into the business as long as the best strategies that are necessary to Achieve marketing success are been implemented.
In this modern age, marketing strategies are categorized into two class namely –
Digital or Internet marketing is simply the use of the internet and digital platforms to promote, create awareness and market your business, its services and products while –
TRADITIONAL OR LOCAL MARKETING
traditional marketing is the local and physically way of creating awareness of your business to on a nearby location without the internet by moving from on place to another to share Information’s and details of your business, using magazines, newspapers and media publications.
ELEMENTS OF TRADITIONAL MARKETING
- dESIGNED FLYERS
- COMPLEMENTARY CARDS
- THE MEDIA
- NEWSPAPER PUBLICATIONS
- POSTERS etc.
SOME REQUIRED STEPS NEEDED TO BE TAKEN BEFORE MARKETING YOUR BUSINESS.
Before considering the techniques or strategies to use in marketing your business or its products and services, you must first –
- KNOW WHO YOUR POTENTIAL CUSTOMERS AND CLIENTS ARE
- GET TO KNOW THEIR DEMOGRAPHIES (THEIR GENDER, AGE GRADES AND LOCATIONS)
- KNOW WHEN THEY NEED YOUR SERVICES MOSTLY
- DISCOVER YOUR BUSINESS COMPETITORS
- KNOW YOUR COMPETITIONS S.W.O.T
Knowing all these, you can easily and efficiently select the required marketing Strategies that would be more productive so as to enable to reach your target audience and potential customers specifically.